Product: Soundcloud
Group: Carlo, Terence, and Jack
The task we were set for this project was to create an advertisement for any product of our choice. For our group we had then decided on doing an advertisement for the online music service Soundcloud. How we came to this decision was that we initially threw ideas of what products could make good advertisements. With that we then narrowed down our ideas on what we all agreed to and that was Soundcloud.
To begin to create an idea of what we wanted to do about Soundcloud we had created several storyboards of how we wanted the advertisement to look like. From there we then went on to research the history of Soundcloud along with its unique selling points, from there we then presented a PowerPoint presentation to the class from what we found on our research along with a pitch of what we wanted to do for our presentation.
We had decided not to do a target audience as music was very universal and that anyone could enjoy Soundcloud. Soundcloud itself did not have any previous advertisements so instead we looked for advertisements such as Spotify, which has similar features to Soundcloud.
Filming was straightforward as all we had to do was follow the storyboard, and then this meant filming did not run into any issues. The only time we had to do any waiting was during the time lapse scene of Piccadilly Circus as I had wanted to film a large crowd along with traffic, at 10 am it was quiet so we had decided to do the other scenes and then came back to it at midday where it was more busy and I managed to get the shot I wanted.
During editing I had used a track from Soundcloud and this was the music we used for the advertisement. I decided to do some shots on the beat of the song, such as the final shots, as I felt this would be more interesting then just having regular shots with no timing. For one shot I matched the footage with the lyric of the song and that was “we need more room in the building” and the shot was Jack leaving a building.
I also had to edit the track itself as I wanted to add some form of delay, to do this I then went on to Audacity, I then selected a part of the track I wanted delayed, however after listening to the delay I felt something was missing, so I then decided to reverse the delayed section of the track.
Overall I feel that the project was well done, we had managed to stick to the majority of the storyboard, and although slight adjustments were made the initial idea was never redone. What I am proud with this advertisement was with the editing of the music along with the overall edit.
A comment from one of my peers, ‘I love
the shots used in this advert, the visuals were great and everything flowed
well with the music. You could improve the length of each shot as some were too
long’
I could agree with that comment as I did
some feel some shots were too long at times, and I could have used alternate
shots.
However, I do feel that this advertisement
is amateur compared to a professional advertisement, the one thing that our
advert and a professional advert have in common is that they are both
advertising a product, however the professional advert has a more higher
production quality compared top ours, both in image quality and production
value.
