TASK 2 (label this on your
blog as 30.1.2)
Advertisers
use a variety of techniques to get us to buy goods or services. Some of them
are listed below. Can you fill in the gaps and find an example of an advert
which fits the persuasive technique used?
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Type of persuasive technique
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Link to an advert which uses this technique
|
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The Anecdote: Personal experience or story which is sold
to us as proof.
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In this
advert a personal story is being told to the audience and as the narrative
progresses it shows us how it links to the product being sold.
|
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Adjectives: Crisp, fresh, healthy, nutritious, etc
|
Old Spice
adverts use a wide variety of adjectives emphasising how fresh/cool you’ll
become. These adjectives are used several times throughout the adverts.
|
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Repetition: Key points, positives about the product,
themes etc
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The Old
Spice adverts are heavily repetitive and emphasise how it has so much ‘power’
|
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Statistics: Often presented as factually accurate but
sometimes they are a bit dubious.
|
In this
Colgate advert statistics are given such as how 98% of plaque is removed by
just using Colgate.
|
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Fact: A statement that is true and can be proven.
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Highlights
facts about how smoking causes mutations, which could eventually lead to
cancer. It then asks the audience a question if you would stop and then leads
to a quick smoking starter pack.
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