Task 30.1.3

What both these advertisements have in common is that they are both trying to sell their products. Both say that their products are good and the=at you should buy their product.

However what makes these two advertisements different is way they try to advertise their product. 

The classic advert repeats it product several times. 'Gibbs SR' toothpaste is constantly repeated throughout the advert, and from this we can learn that a lot of repetition is used to prove a point to the audience they are trying to sell to. Another point is that the classic advertisement uses a lot of adjectives to describe their product such as 'fresh' and 'tingling' along with other words. 

In the classic advertisement they explain what SR stands for (Sodium Ricinoleate) and they say this is the reason for the 'tingleness'  

Throughout the advertisement they heavily recommend the viewers to buy Gibbs SR and they explain that it keeps your teeth and gums healthy along with other persuasive points.

For the contemporary advertisement, in this case the Colgate advertisement it has much different approach compared to Gibbs SR. Colgate is more direct and in its advert it implies that other toothpaste brands are not as good as their own. The advertisement itself is a creative representation which means it it not 100% true. In the advertisement Colgate highlights the fact that is clinically proven that is able to stop dental infections, some examples being cavities and gum problems. It is similar to Gibbs SR but the Colgate advert is more appealing as it specifically identifies the dental problems it can handle.
The Colgate advert uses more than one actor (two actors and a voice over) compared to Gibbs SR which only has one actor and a voice over.