Television Advertisement

TASK 1 (label this on your blog as 30.1.1)

Advertising is everywhere. It is one of the largest sectors of the media industry,

adverts being presented in a wide range of media such as television, film, radio, magazines, posters, billboards, the press, and the internet. Of all of these, television advertising probably has the highest profile, some television advertisements being so effective and memorable that they become classics and part of the cultural background for a whole generation of viewers.

Television is used to market almost every product one can imagine from everyday consumables, like washing powder, to extravagant sports cars, whilst some advertisements promote a service such as insurance, banking or vehicle breakdown cover. Television advertising has become more and more sophisticated, utilising the very latest digital production techniques. Content and style can be simple or complex, using traditional narrative structures or less obvious surrealist imagery, and messages can be overt or understated. There seems to be no single approach which can be said to be more effective than another.

1.Explain what TV advertising is?

 A television advertisement is a short programme paid by an organization and its purpose is to convey a message towards a product or service.

2. View three different contemporary TV adverts and lists three key characteristics of them:

·       Target audience/Age- ToysRUs adverts are specifically aimed for young children.

·       Narrative/Story- John Lewis Christmas adverts always have a story and have a deeper meaning to them.

·       Product placement- Iceland adverts mainly consist of their products being shown to the audience and being advertised how cheap it is.